New Home Star Appoints Home Building Executive Joseph Reese to Lead Texas Outsourcing Expansion

Dallas, TX (PRWEB) September 15, 2009 -- Chicago-based New Home Star has expanded sales and marketing outsourcing (http://newhomestar.com/solution.html)services to Texas builders and developers under the leadership of homebuilding executive Joseph Reese. Reese joins an accomplished New Home Star team shifting the standard in new home sales and marketing. Reese will work directly with New Home Star President, David Rice, providing Texas area builders and developers with comprehensive sales and marketing assistance.

New Home Star's aggressive growth is turning heads in a housing market which has experienced significant downturn. While many in the home building industry (http://newhomestar.com/index.html)are struggling, New Home Star is expanding by providing builders and developers with a combination of increased sales and reduced overhead expenses. This combination presents a win-win for builders, and New Home Star has advanced accordingly.

''Joe knows the Texas housing market (http://newhomestar.com/contact.html)inside and out; from both a sales and operational perspective. He was our first choice for leading our efforts in the Texas Region, and we're lucky to have him. We believe that the builders and developers throughout the State will quickly come to understand the benefit of sales outsourcing, and Joe will be able to ensure that they have a seamless transition. He has the experience and expertise to benefit any client's organization,'' said New Home Star President, David Rice.

Reese will oversee all company operations and builder relations throughout the Texas housing market. Focusing on Dallas, Austin, San Antonio, and Houston, Reese plans to provide builders and developers with a better approach to new home sales and marketing.

''New Home Star is exactly what Texas and our builders need,'' explained Reese. "Outsourcing sales and marketing to New Home Star has an immediate and powerful impact on builders and developers. It frees up their valuable time and overhead, allowing the focus to shift to back to building. The builders who emerge from the current downturn the strongest will be those who have improved their sales, marketing, and operational positions the most. We help them do it."

Prior to joining New Home Star (http://newhomestar.com/), Reese spent 14 years with KB Home where he served as National Vice President of Sales. As National Vice President, Reese led sales operations for all 31 KB Home markets nationwide. Complementing his sales experience, Reese also led KB Home operations as a Division President for multiple Texas markets. Following his time with KB Home, Reese served as Senior Vice President for Crozier and Henderson Productions, a homebuilder marketing and sales reporting company.

About New Home Star:

New Home Star is a new home sales and marketing company, providing builders, developers, and financial institutions with a comprehensive sales and marketing outsource solution for new residential, urban, and destination properties. New Home Star operates in markets throughout the United States and Canada, managing over 60 communities and $500 million in sales revenue.

Media Contact:

Jonathan Balthrop

New Home Star

(800) 730-6170

www.newhomestar.com

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